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Get Ready for March Madness at Cowtown Farmer’s Market 

March Madness is upon us. With big upcoming games approaching, your favorite college teams will be facing off all month long to see who comes out on top. Whether your pick is in the Big Ten or a Cinderella team in pursuit of the National Championship, this time of year is a special rite of passage. Do you need help getting ready for the big dance? Come on down to Cowtown, where we have everything you need to root for your favorites! We are open rain or shine on Tuesdays and Saturdays from 8 am to 4 pm.

Get Game Time Ready with Gear from Cowtown Farmer’s Market

The Big Dance is an exhilarating time in sports where fans come together to support young athletes displaying their best on the court. It is a time in basketball that can be life changing for college students with hopes of a professional career in the NBA. March Madness brings people together in support of their alma mater. The beauty of this competition is the admiration it can inspire with displays of heart in every game. If you’re a longtime fan or new to watching the events and want to get ready to go dancing, Cowtown Farmer’s Market has all the essentials you need for the best game day parties. 

4 Ways to Prepare for Game Day 

Are you already analyzing this year’s bracketology? Or maybe you have some predictions of your own? In any case, now is the best time to prepare all your game-day essentials for your watch parties. Do you need help on where to start? Cowtown Farmer’s Market has over 400 vendors who know exactly what you need to celebrate big wins! For a small get-together to a large tailgate, our vendors will make sure you celebrate in style with savings. If you want to know how to start this tournament right and support your team through Selection Sunday to the Final Four, take a look at our picks below.

  • Serious eats – Let our food vendors do the cooking! We have a variety of amazing eats that are Game Day-approved, from BBQ to Mexican. 
  • Game Day wear– Wear your colors proud and true for your favorite college. Our vendors sell jerseys, hats, and other apparel to represent your team.
  • Tailgate essentials – Tailgates are essential for any game day. Get ready to throw a blowout with the best decorations to show your support. Make sure you have everything needed on your list, from BBQ utensils to cookware to cleaning supplies. 
  • Superior sound systems– Whether you’re tailgating or throwing a party at home, make sure your sound system is of the highest quality. Our vendors provide everything you need, so you can listen to music or to play by play.

Are you a vendor with a love of sports? Have you been searching for a team of vendors to join? Have a look at our vendor information page. You can be a part of the community of merchants in Cowtown that celebrates your wins! If you have any questions or concerns, don’t hesitate to contact us.

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Cowtown Rodeo Tickets

The oldest weekly running rodeo in the USA! Every Saturday night beginning end of May through the end of September. Our 2023 rodeo season has ended. Please revisit us in 2024! Tickets will be available online through cowtownrodeo.com in the new year.

Visit Cowtown Rodeo's Website